Instagram A new mark with old memories
Product Design · 2023-2026
Over fifteen years, Instagram evolved from a place to share photos into one of the world’s most influential cultural platforms—a home for creators, communities, businesses, and everyday interactions. During that time, the way people create changed. The way people communicate changed. And Instagram changed to meet the expanding needs of its growing community.
A new job for an iconic wordmark
Over fifteen years, Instagram evolved from a place to share photos into one of the world’s most influential cultural platforms—a home for creators, communities, businesses, and everyday interactions. During that time, the way people create changed. The way people communicate changed. And Instagram changed to meet the expanding needs of its growing community.
The original wordmark had served the brand well. But it was now expected to function as a marquee global brand asset, working in concert with the wider brand system across marketing campaigns, product experiences, creator ecosystems, and cultural moments. All while scaling into new apps like Instants and Edits.
Over fifteen years, Instagram evolved from a place to share photos into one of the world’s most influential cultural platforms—a home for creators, communities, businesses, and everyday interactions. During that time, the way people create changed. The way people communicate changed. And Instagram changed to meet the expanding needs of its growing community.
The original wordmark had served the brand well. But it was now expected to function as a marquee global brand asset, working in concert with the wider brand system across marketing campaigns, product experiences, creator ecosystems, and cultural moments. All while scaling into new apps like Instants and Edits.